# Social
**Social Score**
A combination of four metrics — the price score, social impact score, average sentiment, and correlation rank. It measures the relative price appreciation between current and previous interval MACD (moving average convergence divergence), engagement and impact across various social media platforms, average sentiment classified by our machine-learning engines, and correlation of social media volumes and spam to price and volume. The metrics are aggregated and normalized to a scale of 100.
**Social Volume**
The total number of text documents that contain the given search term at least once. Examples of documents are telegram messages and Twitter tweets. If a single short telegram message includes the word “Axie” more than once, this message will increase the social volume of the word “Axie” by 1. If a tweet contains the word ”Axie” 10 times, this again will increase the social volume of the word ”Axie” by 1.
**Social Engagement**
The process of communicating (engaging) in the community of a GF project.
The conversation can take place on individual social media platforms such as Twitter, Telegram, or in blogs, forums, and third-party review sites. A strong social engagement strategy allows projects to remain in constant contact with their players by advancing brand interests and responding to feedback in a seamless cycle.
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